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EP: 37 A Taking Inventory Classic: Eric Seufert on the future of ads, ecom, the walled gardens, and more

ADSN

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The Rise of On-Platform Commerce: FB Shops, TikTok Shopping, and the Conversion API

This chapter discusses the growing trend of platforms like TikTok and Instagram entering the commerce space, specifically focusing on on-platform commerce experiences such as FB shops. The speakers explore the advantages of on-platform commerce, including convenience and data retention, and discuss the integration of the conversion API as an alternative to pixels.

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