The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

Lessons from Amazon: How to practice "Big Bet Leadership"

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

CHAPTER

Intro

This chapter explores 'Big Bet Leadership,' focusing on bold, high-risk decisions that can dramatically transform businesses. It highlights the ambitious nature and potential pitfalls of such strategies in today's competitive, digital landscape.

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