What Are the Chimp Parts of Your Mind?

i like to call the chimp parts of your mind. The stuff that's irrational, illogical and rules chimps. And so what these e business people and marketers do is about creating traps and systems that exploit these chimp parts in your brain. Also a another chimp part of you is the need for power and status. If you study their behaviour, if you read some books about them, what you learn is that they're all about power andstatus. There's also fun and play, an entertainment the'sanother chimp partof your mind. You like to be stimulated and titillated and excited.