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#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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How to Attribute Your Traffic and Conversions With SuperSides

SuperSides is using a complex attribution model to track conversions. The company has invested heavily in unbranded paid search and native advertising. SuperSides says the new data gives them confidence that they can keep investing, even if it's not working immediately.

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