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Is Analytics a Natural Precursor to Analytics?
Bascard: Both of these tend to lead to a a part of a larger vision that the organization is trying to are trying to move towards. How do you do much more of m v p's, test out concepts in the market and then decide which are the right ones to then move forward with? Out of out of every ten that you end of doing, potentially one is what will stand out as something that can nactually be scaled into a full time solution.