Hi and welcome or welcome back!

You're going to love this episode. I've known about Justin Welsh since I saw him in a video clip with Chris Walker about 2 years ago, and I've been following his journey ever since.

Justin Welsh is the founder of Justin Welsh Media. He's an angel investor in B2B SaaS and an advisor for healthcare SaaS. He has built digital courses for how to get followers and customers from LinkedIn and Twitter. He would know. Justin has almost 200k followers on LI and almost 65k on Twitter AND tons of engagement.

In the past, Justin helped to build two $50M+ ARR companies and raise over $300M in venture capital (SVP of Sales at PatientPop, a Series C SaaS where he still serves as strategic advisor, and Director of Strategic Sales at ZocDoc).

Here's what we hit on:

Writing can be harder and take longer versus (for example) talking on a podcast. How do you have so much content to write every single day? What are those systems you use to produce 10-15 pieces of high-quality written content every single day;

Top books and creators Justin follows and recommends;

Most people push content out and don’t analyze it...you do have to study it;

What are the specific tools you use as part of your system;

Justin's mission is to be a "diversified entrepreneur" and he's creating operating systems to do just that. Can you help explain what diversified entrepreneur means? What’s your WHY;

Justin built The Content OS digital course, what are your top learnings to share for folks that want to be successful at productizing their knowledge (HINT: Justin has a 5-step process);

How to build and execute from $0 to $50M+ ARR at your startup...thinking back to PatientPop and ZocDoc, what were the milestones for the different stages, e.g. hiring, running experiments, marketing + sales collaboration, etc. What matters at each stage;

What are your top challenges, what are you trying to figure out;

What are 1-2 big sales trends you're seeing today that startups should be aware of (HINT: there's a big missed opportunity to empower your team to create content where your buyers are hanging out online);

What are some goals you want to accomplish (personal, professional) in 2022.

You can reach Justin on LinkedIn: https://www.linkedin.com/in/justinwelsh/

On Twitter: @JustinSaaS

Find out more about Justin by visiting his website: https://www.justinwelsh.me/

For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!