The Relationship Between Risk and Innovation

I think that successful innovators are very good at saying let's make place some small but potentially bold bets and we'll kind of go into them basically fairly neutral as to which one works. That is just a much more realistic approach to the innovation process so I'm not trying to say I you know I'm not the person to be risky or your decision making. We tend often away from longer term longer thinking and we also tend to away from thinking about the long term as well, he says. You're better to be try and be the best in the world at that tiny slice of what you do rather than try and spread yourself too thin with big ideas like super forecasters' book.