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How to Build a Successful Digital Product
The lab has 200 professional creators in there who are all running like pretty data driven operations or at least a lot of them are. What I try to do is encourage people to really structure their own tests and then share them in the community. Because you'll just learn so much faster. You just grasp so many new ideas. That's different. That's it. All right. The experience at least changes. And I kind of just wanted to have the same intimate experience of closeness for the life of the project. So there was some of that.