Aaron DeBevoise used to count YouTube views by hand. Now he’s helping creators like Mr. Beast, Dude Perfect, and Jordan Matter have the financial freedom to grow their businesses. After a disappointing start to his career in investment banking, DeBevoise launched the programming brand Machinima during the early days of YouTube. In 8 years, he grew Machinima into one of the most successful gamer channels on the platform. But he saw an opportunity to help creators become enterprises, so in 2019, he created Spotter, Inc. to provide capital and knowledge to creators so they can change the world. Spotter tailors investments to meet the unique needs of each creator they partner with, giving them the freedom to create without compromise.
Listen to Nathan and Aaron discuss:
- The “starving artist” days of early YouTube
- The danger of doing too many things
- Why YouTube creators need capital at scale
- Getting Spotter off the ground
- The investment model of Spotter
- The challenge of creating a new category
- Bringing together Mr. Beast and Dude Perfect
- How to become a full-time YouTube creator
- And much more YouTube creator advice…
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