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#18: Roger McNamee on Being in the Right Place at the Right Time (and Making the Most of It)

Superinvestors and the Art of Worldly Wisdom

CHAPTER

The History of Advertising

When advertising first emerged as a business model, it was with the development of tabloid newspapers in the 1830s. Until 10 years ago, if it bleeds, it leads could only do limited harm because the delivery platforms for media were inherently limited. In that sense, Facebook, Google, YouTube are no different than the early tabloid newspapers.

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