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A Lean Approach to Adapting Agency Changes and Innovation With Kevin Barber And Chris Dubois

Agency Journey

CHAPTER

The Importance of Synchronizing Assets in Time and Space

Chris: I would assume a lot of that stuff and natural bent towards organization comes from your background. Kevin: My last job in the army, I was working with drill sergeants every day. So there's very little chance that someone's going to say something that offense may at this point. Chris: The faster we can take action on everything, the faster we can learn.Kevin: We're like marketing campaigns. It's just a metaphor, not real ball. Right? Um, but what, what we've basically realized is that when we struggle with clients, we're bringing them in. And so those are probably the best skills for cross functioning here.

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