The Challenges & Opportunities of Moving from Market Disruptor to Category Creator, with Didier Elzinga & Roli Saxena (Culture Amp)
The SaaS Revolution Show
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How to Be a Successful CEO in Category Creation
If a CEO is just about starting to think about category creation, what would be a couple of tactical advice in terms of being infrastructure that needs to start building within their companies? I think one thing that's impossible to understate when you're thinking about category creation is product marketing. It really needs to stand on its own if you're going to do this successfully. And then the thing that's driving me and the thing that will sort of underpin the category of the future is how do we actually drive the change in behavior. So it's this idea of literacy and how you help equip companies to solve problems.
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