This Week GTM Strategy | What does go-to-market mean to you?
Go to Market this Week
00:00
How to Create a Go to Market Strategy
Jen Allen, Chief Evangelist, the challenger. Jen: "It's easier to save a penny that it is to make a penny" She says go to market strategy isn't just about getting people to be customers but maintaining them as customer. The first touch from one of our discovery happens until you get to retention.
Transcript
Play full episode
