The Importance of DCFs

For the average person listening to this, I would say never do a DCF. Always think about what a private owner would. A lot of times all you have to do is prove that the company that you're looking at is a better bet than other companies generally. So if you could really prove that among food companies, this one has a lower multiple than most of them, and you're sure that its future is better thanmost of them, then it's a good bet.