Talking Biotech with Dr. Kevin Folta cover image

Success or Failure? Good Study Called Bad, Bad Study Called Gold.

Talking Biotech with Dr. Kevin Folta

00:00

We're Engaging With the Public

Scientists were quick to point out how silly the idea of eating jeans was, says James Cameron. Initially we had a rather rough time from the media and the public at large,. he adds. But once they started to engage more people sympathized with the need for the experiments. And i think it's necessary, really, to show the value of the work before people will be really accepting this as a major intervention in food production.

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