The Marketing Millennials cover image

Go-to-Market Plays #7: How to Reposition Your Product

The Marketing Millennials

00:00

Reimagining a Classic: The Transformation of a Timeless Product

This chapter delves into the successful repositioning of a product from a functional thermos to a fashionable lifestyle item. It highlights strategic marketing tactics, including social media engagement and influencer partnerships, that rejuvenated the brand's image and broadened its audience.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app