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Go-to-Market Plays #7: How to Reposition Your Product

The Marketing Millennials

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Reimagining a Classic: The Transformation of a Timeless Product

This chapter delves into the successful repositioning of a product from a functional thermos to a fashionable lifestyle item. It highlights strategic marketing tactics, including social media engagement and influencer partnerships, that rejuvenated the brand's image and broadened its audience.

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