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Podcast #2 - Seminar - How The Global Drinks Business Works

The Philip Duff Show

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Unpredictability in the Spirits Market: Success and Innovation

This chapter delves into the intricate world of marketing within the spirits industry, showcasing the unpredictable paths to success for brands like Tito's vodka and Hendrix gin. It highlights the balance between creative brand development and strategic marketing, underscoring the necessity of innovation in a competitive landscape.

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