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#51 Wild Company: The Untold Story of Banana Republic
Founders
The Power of Deep Listening
GAP founder Don Fisher offered to buy Banana Republic for more money than the founders had ever dreamed of. The pair refused, saying they didn't know how to run their own company and that nothing would change if they stayed with it. "I could almost hear the information sell inside him," says co-founder Richard Branson about his meeting with Fisher.
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