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Do "Functional Beverages" Actually Function?

VinePair Podcast

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Unpacking Wine Pricing and the Bud Light Controversy

This chapter examines the discrepancies between MSRP and secondary market prices in the wine and spirits industry, while also analyzing the Bud Light controversy as a case study in brand management. It highlights the challenges of navigating grievance politics and the lessons learned from AB InBev's handling of a public relations crisis.

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