You Go First, You Initiate

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

This episode turned out a little bit different than I had planned because I thought I was going to kind of dive deep in like, let's talk about your business model and how do you segment your email list? But as I started to talk to Jen, I think what's most important is who she is and how she shows up in her business. And the more I cultivate beautiful friendships with people in my life, I do believe I show up better in my business. So please share it with a friend. If you have like a group text of entrepreneurial friends, text it to them. Have them take a listen.

How going against conventional business wisdom has served Jen Hatmaker really well

My guest on this episode, Jen Hatmaker, has created something that so many personal brands strive to create – and that’s a highly engaged community that’s in it for the long-haul.

I’m not talking about a community that sticks with you for a couple years. I’m talking about a community that stays with you for decades.

Jen has been an entrepreneur since the early 2000s, and one of the key pieces of her longstanding success as an author, podcaster, and speaker is the band of fiercely loyal women who’ve grown alongside her through the many seasons of life, and business.

And here’s the thing that’s really interesting. Jen has created her community by not tying herself to a specific niche or platform – which as you probably know, goes against most conventional business wisdom, including my own.

As you’ll hear her say in this interview, “[My community] may not come to me for one specific thing, but they do come to me for all the things” – and that, my friend, is something to be admired.

This conversation was so much fun, and opened my eyes up to a lot of different perspectives. Tune in to hear:

How to create a business that’s truly community-focused
Why perceiving yourself as a ‘part’ of the community, instead of the leader of it, helps build trust
Why being relatable and transparent helps you build a loyal audience

… Plus so much more! Jen is highly entertaining, and it’s my hope that you will learn so much from her, just as I have.

Here’s a glance at this episode...

[07:28] Jen Hatmaker is a writer, speaker, and podcaster who loves to serve women.
[11:53] Jen’s offerings have evolved from books to a podcast, book club, and a course.
[16:00] Jen shares what it means to have a community based business.
[25:05] Navigating her divorce publicly was very challenging. Instead of pretending it wasn’t happening, she chose to be authentic.
[30:34] Life happens. Create a team that can take care of your business when you can't be there.
[39:07] If you're lonely, others are too. Be the initiator and make friends with people who may be lonely too.
[43:49] Jen took her first solo trip after getting her divorce, which was empowering. She went to Maine for a month and vowed to do a trip each year.
[52:07] It's been a joy for Jen to create a business based on real life.

Rate, Review, & Follow on Apple Podcasts

"I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!