How to Find the Right Audience for the Right Channel Plays

There's almost half a million kind of manufacturing companies within just the united states alone. We need to filter down this audience to even get to kind of talking about channel plays that that matter. By filtering down these 500 thousand manufactures into a more bit sized list, atea for this de one that we knew they'd be a little bit like, farther along their technology journey,. They'd be more receptive two kinds of messaging that we would test. I fiar ot those rolls again through utof opportunity, date, a discovery, interviews with sales raps, with our c s ms, to figure ut one of the rolls that i mattered. Then we cand ad looked at the channel play.