How do you know when to give in to a crave, and when to push back against the craving? I visited a clinic in germany, really interesting clenic. A scientist named anie hilbert treats eating disorders, disordered eating. She developed something called hedonic therapy. It gives you just an insight into how some ofthys foods work. And they kind of whisper that there is this pleasure that never truly gets delivered,. because you put in your mouth, and the pleasure is actually just the desire to get the next one.