2min chapter

Marketing Against The Grain cover image

5 Marketing Mistakes That Are Killing Your Business

Marketing Against The Grain

CHAPTER

The Order of Operations Is Strategy Systems Process Strategy

Most people in marketing fail by putting their systems over their strategy. Strategy is the output of what your systems and process dictate, not how they work. By the way, Lenny's going on the podcast. He was a senior leader at Airbnb. And I feel bad that I use there because Lenny is an amazing growth leader but not an incredible content creator.

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