279. From Experiment to Essential: How UGC Gaming Became a Marketing Powerhouse
Deconstructor of Fun
The Evolution of User-Generated Content in Gaming Marketing
This chapter features a dialogue between industry experts as they discuss the transformative role of user-generated content (UGC) in the gaming world. They delve into the unique marketing strategies that brands are adopting on platforms like Roblox and Fortnite, illustrating how these strategies differ from traditional social media. With case studies and insights on audience targeting, the chapter highlights the growing importance of UGC gaming as an effective marketing tool.
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