Howard Hughes Blows Up Hollywood | Selling Scandal | 3
Business Movers
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Scandal and Recovery: Harnessing Controversy in Hollywood
This chapter explores the fallout from actor Robert Mitchum's 1948 drug arrest and how RKO Pictures' head Howard Hughes turned the scandal into a savvy marketing strategy. By promoting Mitchum's films in the wake of the controversy, Hughes not only salvaged the actor's career but also achieved box office triumphs.
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