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AI and PR: A new take on creativity, a podcast presented by WE Communications

The PR Week

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The Emergence of Digital Rights Management

In the absence of understanding what it is, there's some fear out there. I think you really have to think about who your client is because this may not be applicable for all clients. There are some sectors which are like, no hands off. We can't even go in that direction. It would be incredibly complex in their words. Think pharma and health care. There's going to have to be a lot more governance around privacy and all the things that keep those in tech awake as well.

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