How to Be a Successful Content Creator

I'm always happy to learn from people and read about interesting things. But I think if you really care about experimentation, you need to be thinking about the strategy. People are more comfortable with like specific like just give me a metric or something that can go with it than qualitative data. So in no way am I talking about you in this way I just feel there has to be some sort of curating all this content because we're exposed to so much crap online.