How to Continuously Learn and Grow in Marketing Ops with Raja Walia
Ops Cast
00:00
B2B Marketing
Don't be afraid to challenge your assumptions about like, is it okay to send on a Friday afternoon? Like I tell her, I remember years ago seeing some data and I have no idea if it's still accurate that Friday afternoons were actually a great time to get senior executives. If you catch them while they're in their inbox, right, you've got a chance. And one of the biggest things to not take away is that B2C marketing and the design heavily focused is going to actually deter you.
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