Is Your CMO Really Overseeing Your Marketing?

The CMO should be overseeing these things. Not a sales team, but actually a CMO. And all of these decisions should be affecting each other. The really smart CMOs going forward are going to have a firm graphs on how the nature of this business works. So make sure you have the line item for brand those people if you didn't get anything. But that's a very high level view of it. There's so much to get into there. Amazing.

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