5min chapter

The Jon Gordon Podcast cover image

Jeb Blount | How to Get Better at Selling (Yourself, Ideas, and Solutions)

The Jon Gordon Podcast

CHAPTER

Do I Like You?

In every single business relationship, the person buys you first and then they buy your product. So when we start thinking about that, it begins with likeability. We know that the easiest, fastest way to be likable is just to listen to another human being. And until robots are doing all the selling, as long as human beings are involved, it's always going to start there.

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