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Are You a Guy Who Loves His Spouse?
"I think perhaps there will be a shift in the marketing and positioning as, you know, someone who's essentially full time brand and persona is loving their spouse," she said. "It's really, really difficult to sustain one specific brand outside of being content creator." She added that many creators have this scarcity mindset: if I stop doing the thing that people love me for, that I'm going to fade into a relevancy.