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17min chapter
Meta
Acquired
Strategic Advertising Decisions at Facebook
This chapter examines Facebook's advertising strategies, focusing on the failed Beacon initiative that aimed to merge social interactions with e-commerce. It highlights the company's journey to establish effective ad systems amidst user privacy concerns and the eventual shift toward traditional advertising methods. The discussion also touches on the formation of Facebook's growth team and its data-driven approach to product development and international expansion.
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Discover
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