What's the Drive as Click Bait?

I think it's the same thing that drive as click bait. With news articles you can't really do this with bidios, you might be able to in terms of sharing it. But they'll have 20 different names for an article and then publish 20 different times,. It's just crazy. The people are so, like, hungry. And it's companies mostly. I think that kind of drive that at least from the the buzfee, the mikedocomlistical type websites.