11min chapter

Practical Wisdom for Leaders with Scott J. Allen, Ph.D. cover image

Dr. Dave Ulrich - Ideas Are My Best Friends

Practical Wisdom for Leaders with Scott J. Allen, Ph.D.

CHAPTER

Cultivating a Customer-Centric Culture

This chapter explores the importance of organizational culture in building lasting businesses beyond individual leadership. It emphasizes aligning company values with customer perceptions and experiences, advocating for a customer-defined approach to service. Through personal anecdotes and practical strategies, the speakers highlight the role of effective communication and leadership in fostering positive customer relationships and driving revenue growth.

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