2min chapter

How I Built This with Guy Raz cover image

Birchbox: Katia Beauchamp

How I Built This with Guy Raz

CHAPTER

The Beauty Editor's Best Friend - I Love Makeup

The founders of makeup company Benefit were inspired by Harvard Business School. They wanted to create an experience that made using beauty products feel smart. But they didn't want to spend so much time trying to become "smart consumers in beauty" The show will return on Sunday at 10 p.m. ET/PT, with a special episode about the women who dropped out of business school and started their own companies.

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