Marketing as a Sales Assistant

In two thousand 12 that sales was actually responsible for a majority of the buyer journey, there was no s very little digital targeting. The internet was vor bto b especially barely at maturity. Most veto byers were engaging with ta sales rep when they were zero. To 20 % done of their process would be my estimate. And today, because of how buyers actually buy, the availability and access of information, review sights, peers, communities,. all these different resources they didn't have in two sand 12. Which means that marketing needs to pick up tho slacken cover a majority of that process.