In this AI marketing podcast episode, Dan Sanchez shares insights from his recent experience at the Breakthrough conference hosted by 6sense. He explores how AI is evolving beyond surface-level features and becoming deeply integrated into SaaS products. Dan reveals what enterprise and mid-market companies are doing with AI, the friction points slowing them down, and how smaller teams can turn that into a competitive advantage. He also introduces 6sense's new Revy AI and reflects on the future of account-based marketing.
My Favorite AI Tools:
Resources Mentioned:
Timestamps:
- 00:00 – The Maturing Landscape of AI in SaaS
- 01:30 – Takeaways from the Breakthrough Conference
- 03:00 – Enterprise Advantage: AI for Intent Data & Signals
- 06:00 – Enterprise Bottlenecks: Compliance & IT Limitations
- 08:00 – Why Small Teams Have the Edge
- 11:30 – Revy AI: AI Becomes the UI
- 15:00 – The Future of ABM with AI
- 19:30 – Everyday AI: Custom November Music & Hotel Research
- 21:00 – Sixth Sense Research Report Breakdown
- 23:30 – The Critical Buying Stage & Marketing Implications
- 26:00 – AI’s Impact on the Job Market
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