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Navigating Attention in Modern Media
In this chapter, the speakers analyze the complexities of attention-seeking behaviors in both traditional and digital media environments, focusing on how content quality interacts with platform incentives. They discuss the evolution of audience engagement techniques, including the role of algorithms and the shift in media strategies driven by viewer feedback and data access for independent creators. The chapter also critiques how platforms like TikTok and Meta prioritize attention accumulation, potentially overshadowing deeper human values and storytelling traditions.