First Brand Partnership Strategy

✨Thank you SoFi for sponsoring this video. Sign up here: https://www.sofi.com/TigerSisters

It’s been a historic year for Tiger Sisters — from becoming the #1 women-led business podcast on Spotify to seeing our faces on a billboard in New York City (!!). Before we step into 2026, we’re looking back at the wins, risks, experiments, and hard-earned lessons that shaped us.

This episode is for anyone looking to grow – personally, professionally, and creatively – and who wants a grounded, honest look at what actually builds momentum, confidence, and credibility so they can level up in the year ahead.

✅ Our surreal billboard moment in NYC and why it meant more than we expected

✅ Relentless experimentation

✅ The real story behind our rebrand

✅ Why curation is our superpower in a world overflowing with content

✅ Our first-ever brand partnership and the principles behind saying yes vs. no

✅ Eye-opening podcast industry stats and why women’s voices — especially women of color — matter more than ever

Timestamps

00:00 Thank you from the Tiger Sisters

01:25 Seeing the Tiger Sisters billboard in NYC

02:58 Lesson #1: Dream bigger (and let go of full control)

05:10 Lesson #2: Relentless experimentation and evolution

10:21 Lesson #3: Rebranding Tiger Sisters (and knowing when to level up)

14:37 Lesson #4: Being curators in an era of AI slop

17:30 “Nerd Hollywood” -- spotlighting brilliant niche guests

21:01 Lesson #5: Choosing brand partners with integrity

24:51 Lesson #6: Women's voices are desperately needed in podcasting

29:05 Thank you + subscribe, rate, and review

29:36 Year-end reflection exercise for you

Decoding Money • Power • Love
✨ New episodes every Monday | Shorts all week ✨

💌 Want to partner with us?
Sponsorships: partnerships@tigersisters.co

▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you

▫️ 🚀 Ivy League cheat sheets — no $250K tuition
▫️ Personal finance playbooks (salary jumps, investing, negotiation)▫️ Networking scripts behind $100M+ deals, job offers & VC intros
▫️ Real talk with CEOs, investors & world-class operators
▫️ Mindset resets — clarity without the pricey coach
▫️ Lifestyle, wellness & productivity systems that actually work

~ CHERIE ~🤳🏻 Instagram — / cherie.brooke
📱 TikTok — / cherie.brooke
✍🏻 Substack — cherieluo.substack.com
👩🏻‍💻 LinkedIn — / cherie-luo

~ JEAN ~
🤳🏻 Instagram — / jeanluo_
👩🏻‍💻 LinkedIn — / jeanluo

👉 Hit Subscribe & tap the 🔔, then leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify & Apple Podcasts! It takes 10 seconds and makes a massive difference in helping new people discover Tiger Sisters

🎵 Music: Sammy Signal – https://open.spotify.com/artist/2HsyknHuxhT8RoZfn5rqMS 

🛍️ Items: 

🍵 Sisters Matcha – www.sistersmatcha.com

🌀 Everything else – https://amzn.to/3z0dx5b

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