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Do Less

Hidden Brain

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What's the Difference Between Addition and Subtraction?

Food acquisition and other types of acquisition activate the same reward system in the brain. This path connects basically the thinking and the feeling parts of our brain. And it can also be stimulated, as we know, by drugs like cocaine,. website designs that keep us clicking and scrolling. For hoarders, even the used sticky notes can kind of stimulate this reward pathway.

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