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Using a brand's history to fuel its future with CCO Christian Lachel
Confessions of a Creative Director
Crafting Emotional Brand Experiences
This chapter delves into the evolving competitive landscape brands face in delivering immersive emotional experiences to consumers. It emphasizes the shift from traditional advertising to creating memorable interactions and explores the significance of storytelling across industries, particularly in the tech sector.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode