What Is Blue Ocean Strategy — and Where Does It Go Wrong?
HBR On Strategy
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The Importance of Locking Technology to Value
Blue Ocean Strategy is a business book that has been updated several times over the years. HBR CEO Renee Wertheim: The key to opening up new markets, it can be with or without technology. She says most of the technology innovations which unlock value almost make the technology disappear from buyer's mind. "We don't see the idea of BlueOcean going away at all," she says.
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