First Class Founders: Creators | Solopreneurs | Personal HoldCo cover image

How to Build and Scale Your Business: 11-Slide Business Plan with Brandon White

First Class Founders: Creators | Solopreneurs | Personal HoldCo

CHAPTER

Understanding Your Market and Go-To-Market Strategy

This chapter emphasizes the importance of understanding your market and targeting the niche market, introduces the concept of total addressable market, discusses the go-to-market strategy, and highlights the significance of advertising and customer acquisition cost.

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