The Cost of Acquisition: A Cost of Staying

Roxanne Jones: It sounds like you're very proactive. You had already identified the people in your client base that would be susceptible to churning. And then you already had this plan in place so that once you add that proactive owner conversation, if it seemed like they're kind of on the fence about staying or leaving, you kind of have your people had this in their back pocket, so to speak.Jones: I look at it as sort of a reverse where, yeah, it's like the cost of acquisition is a cost of staying, but that cost of staying is less than what did it cost do what we pay to acquire your client. But when you look at, actually