The chapter explores the success of Marvel and discusses other studios and intellectual properties that may be able to replicate that success, including Warner Brothers DC and the Mattel cinematic universe. They also touch on Sony's attempt to build its own Spider-Man universe and the importance of timing and the Chinese film market in the success of the Marvel Cinematic Universe.
Long before Marvel was under the Disney umbrella, it was a conglomerate that wasn’t terribly interested in making movies.
Mary Long caught up with Dave Gonzales, a co-author of MCU: the Reign of Marvel Studios to discuss:
- Why making superhero movies wasn’t always an obvious decision.
- The success, and future problems, created by “Iron Man.”
- How the pandemic changed Marvel.
Company discussed: DIS
Host: Mary Long
Guest: Dave Gonzales
Producer: Ricky Mulvey
Engineer: Tim Sparks
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