The Woman Behind 2,000,000 Weddings
Erika Taught Me
00:00
Do You Have Inventory Issues?
There was a lot of inventory that was inherent in the flash sales e-commerce business model. So we really wanted to try to avoid that pitfall asola. And so when we started with the wedding registry product, we did so in a way that didn't require inventory. We built the technology that allowed when a couple wants a gift, they're ready for the gift to be shipped to them.
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