14min chapter

Sports Media with Richard Deitsch cover image

Analyst Michael Nathanson on the future of sports media rights and the NBA’s media rights deal

Sports Media with Richard Deitsch

CHAPTER

Differing Views on Olympics and Sports Media Rights

The chapter features discussions on contrasting opinions about the Olympics, from optimism to skepticism, and analyzes the impact of the event on driving subscriptions to Peacock. It delves into the future of sports media rights, with a focus on the NBA's deal with NBC Universal and Disney, exploring the strategic implications and challenges faced by companies in the competitive sports media landscape.

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