2min chapter

The Why Factor cover image

Why do we cheat on our partners?

The Why Factor

CHAPTER

The Power of Attraction Is Bigger Than All Our Best Intentions

Lucia O'Sullivan: The power of attraction is pretty immense sometimes. Even we may thin we have a lot more personal control than we actually do. Social psychology really has a great history o demonstrating that the power of the situation trumps so much of our behaviour and our expectations, our intentions.

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