132 – Brian Bonner: What’s New in Motorsport Sponsorship
Speed Secrets Podcast
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Navigating Motorsport Sponsorship in the Social Media Era
This chapter explores the transformative impact of social media on motorsport sponsorship, highlighting the move towards business-to-business partnerships amid fragmented consumer attention. It discusses the importance of athletes maintaining a professional online presence, as potential sponsors closely examine social media profiles before entering partnerships. Additionally, the chapter emphasizes the need for drivers to balance personal branding with strategic content sharing to enhance their marketability and attract sponsorships.
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