How to Find Your Brand on Twitter

You're very tempted to watch people getting int o conversation about your book or about you on good reads or on twitter. You wone to jump in and be a part of that conversation, ecause that's good marketing. No, let the conversation happen and observe it and see how they're describing you. If i can't feel like i can talk about a book on twitter without the author jumping in, i'm proudly ot gong to have a i may not have that conversation on twitter. I may just choose to have at other places. But you do want to listen to those conversations to see what's resonating.